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Full Service SEO

Most cannabis businesses rely on marketplaces for visibility. That traffic isn't yours. Rank higher on Google, drive direct traffic, and build an organic growth engine powered by Nexvato.

47 keywords in top 10
+142% organic traffic
Powered by Nexvato
SEO Basics

Why 70% of Cannabis Businesses Miss Google's Biggest Traffic Source

When someone searches "dispensary near me" or "cannabis delivery," Google decides who shows up first. SEO is how you earn that position. It is not paid ads. It drives long-term traffic, compounds over time, and builds digital authority for your business.

Over 70% of all web traffic flows through Google.

Most cannabis businesses are not competing for any of it.

Most dispensaries and delivery services focus on Weedmaps, Leafly, paid ads, and social media. These channels have their place, but they all share one problem: you don't own the traffic. Organic search is the largest untapped growth channel for cannabis retail.

Long-term traffic

SEO compounds over time, unlike paid ads that stop when you stop paying

Digital authority

Build trust signals that Google rewards with higher rankings

Compounding growth

Each improvement builds on the last. Results accelerate over time

Organic visibility

Show up when customers search for cannabis near them

Marketplace Risk

Own Your Traffic. Don't Rent It.

Third-party marketplaces control your visibility, customer access, fees, placement, and competitive positioning. If your entire customer acquisition strategy depends on someone else's platform, you're building on borrowed ground.

  • Your listing competes directly with nearby competitors
  • Marketplace fees increase over time
  • Algorithm changes can drop your placement overnight
  • You have no control over how you appear next to competitors
  • When you stop paying, your visibility disappears

Rented Traffic

Controlled by marketplace
Competing for placement
Fees increase over time
Disappears when you stop paying

Owned Traffic (SEO)

You control your rankings
No per-click or listing fees
Compounds over time
Traffic keeps growing even if you pause
SEO Strategy

What Does It Take to Rank on Google?

Four pillars work together to determine your Google rankings. Miss one and the others underperform. Nexvato handles all four as part of your full-service SEO engagement.

Website Optimization (Technical SEO)

The foundation that makes everything else work.

Site speedMobile performanceProper indexingStructured URLsSchema markupInternal linkingTechnical health

WebJoint's ecommerce platform is built SEO-friendly with clean URLs, fast loads, and proper schema markup.

Keyword Strategy

If you're not targeting the right keywords, you will not rank.

High-intent cannabis termsLocal city-based keywordsProduct and strain keywordsGeo-targeted landing pages

Content Development

Content builds topical authority. Google rewards websites that cover topics thoroughly.

Location pagesProduct pagesStrain pagesBlog contentEducational pagesCategory optimization

Backlinks (Authority Building)

Backlinks are links from other websites pointing to yours. Google uses them as trust signals. Without authority, even good content will not rank.

Press placementsCannabis directoriesNiche industry mentionsGeo-targeted citationsContextual links
Nexvato

How Does Nexvato Rank You on Google?

You get a dedicated SEO team without hiring one in-house. Nexvato handles every aspect of your organic search strategy, from technical fixes to content creation to link building.

  • Technical website optimization
  • Full keyword research and mapping
  • Geo-targeted landing page creation
  • Blog and content creation
  • Backlink acquisition campaigns
  • Ongoing authority building
  • Conversion-focused SEO strategy

Your SEO Workflow

1

Audit

Technical audit of your current site and rankings

2

Strategy

Keyword research, content plan, and backlink roadmap

3

Execute

Content creation, technical fixes, link building

4

Track

Rankings, traffic, and authority monitored monthly

5

Optimize

Continuous refinement based on performance data

Keyword Rankings

Position tracking

Traffic Growth

Organic sessions

Backlinks

Links acquired

Domain Authority

Authority score

Impressions

Search visibility

Click-Through Rate

CTR improvement

Reporting

Track Everything

You get transparent, ongoing reporting tied to real business outcomes. No vanity metrics. Every data point connects back to actual visibility and revenue growth for your business.

  • Monthly reports with clear performance snapshots
  • Keyword position tracking over time
  • Organic traffic and impression growth
  • Search console data included

Ready to See What SEO Can Do for Your Business?

Get a free consultation with our Nexvato-powered SEO team. No commitment, no pressure.

Book a Demo
Cannabis Industry

Why Does Cannabis-Specific SEO Matter?

Cannabis marketing is different. Advertising is restricted. Paid channels are limited. Social media compliance is strict. Organic search becomes one of the most defensible growth channels available to your business.

Ad Restrictions

Google Ads and most paid channels ban cannabis advertising

Limited Paid Options

Facebook, Instagram, and most social platforms restrict cannabis content

Compliance Barriers

Social media rules make consistent organic posting difficult

SEO Is Defensible

Organic traffic is the growth channel competitors can't take from you

Partnership

Get More From the WebJoint + Nexvato Partnership

Nexvato powers more than just SEO. Every WebJoint account includes the free Nexvato Business App with executive reporting, growth analytics, and direct access to your dedicated team.

FAQ

Common Questions About Cannabis SEO

Everything you need to know about SEO, organic traffic, and how Nexvato powers full-service SEO for WebJoint clients.

Build Your Own Traffic Engine

Stop depending entirely on third-party marketplaces. Build organic traffic that you own, control, and grow long-term.