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SEO Optimization

Get found by customers searching for your products. WebJoint storefronts are built with dedicated product pages, clean URLs, and meta data you control.

SEO Architecture

Your Storefront, Built for Search Engines

Your online store is structured so search engines can crawl and index every product you carry. Each product and category gets its own page, connected through logical internal links that help search engines understand your catalog.

If customers can't find you online, they're finding someone else. Your storefront should work for you around the clock.

Crawlable, indexable storefront structure
Clean, readable URL structures for products and categories
Dedicated pages for every product and category
Logical internal linking between products and categories
Mobile-friendly responsive design for ranking signals

Indexable by Default

Your storefront is built so search engines can discover every product and category page in your catalog.

Clean URLs

Products and categories use readable, SEO-friendly URLs that are easy for search engines and customers to understand.

Internal Linking

Products link to their categories and categories link to their products, creating a clear structure for crawlers.

Mobile-First Design

Responsive design ensures your storefront ranks well on mobile search results, where most cannabis searches happen.

What You Can Target

Strain Names

Blue Dream, Sour Diesel, OG Kush

Brand Names

Stiiizy, Raw Garden, Cookies

Product Types

Edibles, Vape Cartridges, Pre-Rolls

Local Intent

"dispensary near me" + product terms

Per-Product Controls

Dedicated page with unique URL
Customizable title tag
Customizable meta description
Editable product description
Product Pages

Individual Product Pages That Can Rank

Every product in your catalog gets its own dedicated page with an SEO-friendly URL. Each page has a customizable title tag, meta description, and product description that you control.

This means your products can individually rank in search results for strain names, brand names, product types, and local intent searches. Customers searching for specific products can land directly on the right page.

Each product page is a potential entry point from search. The more products you list with descriptive content, the more search visibility your dispensary can build.

Category Structure

Category Pages That Strengthen Your Catalog

Products are organized into categories and subcategories that search engines can index. This clear hierarchy helps search engines understand the structure of your catalog and rank your pages for broader commercial keywords.

You can add descriptions to each category page, giving you another opportunity to target the keywords your customers are searching for. Combined with dynamic menu filtering, customers find exactly what they're looking for.

Category and subcategory pages are indexable
Products organized in a clear hierarchical structure
Category descriptions can be added for SEO
Helps rank for broader commercial keywords

Example Category Structure

Flower86 products
IndicaSativaHybrid
Edibles42 products
GummiesChocolatesBeverages
Vapes54 products
CartridgesDisposables

On-Page SEO Controls

Page Title (Title Tag)
Blue Dream 3.5g | Your Dispensary
Meta Description
Order Blue Dream flower online. Premium hybrid strain available for delivery...
Product Description
Blue Dream is a sativa-dominant hybrid known for full-body relaxation...
Meta Data Controls

Control How Your Pages Appear in Search

WebJoint gives you direct control over the meta data that search engines use to understand and display your pages. Customize title tags, meta descriptions, and content for both products and categories.

Target specific keywords, describe your products in your own words, and control how your listings appear in search results. No SEO experience required. If you can type a product description, you can use these controls.

Page title (title tag) for every product and category
Meta descriptions you write and control
Product descriptions with full editing
Category descriptions for broader keyword targeting
Technical Foundation

The Technical Work Is Already Done

You shouldn't have to hire a developer to get the technical SEO basics right. These are built into every WebJoint storefront from day one, included at no extra cost.

Clean HTML

Structured markup that search engines can parse easily.

Crawlable Navigation

Search engines can follow links through your entire catalog.

Mobile-First Design

Responsive layout that performs well on all devices.

SEO-Friendly URLs

Readable, descriptive URLs for every page in your store.

Structured Layout

Products displayed in a consistent, parseable format.

Platform SEO Checklist

Clean HTML structureBuilt in
Crawlable navigationBuilt in
Mobile-first responsive designBuilt in
SEO-friendly URLsBuilt in
Dedicated product pagesBuilt in
Dedicated category pagesBuilt in
Customizable title tagsOperator controlled
Customizable meta descriptionsOperator controlled
Editable product descriptionsOperator controlled
Editable category descriptionsOperator controlled

Content Creation

Professional SEO content written for your dispensary and market.

Full Website Optimization

Comprehensive on-page and technical SEO improvements.

Geo-Targeted Pages

Landing pages built for specific cities and neighborhoods you serve.

Backlink Acquisition

Authority-building link campaigns to strengthen your domain.

Full-Service SEO

Go Further With Full-Service SEO

Your storefront handles the technical foundation. For dispensaries that want to rank higher and grow organic traffic, WebJoint partners with Nexvato for full-service SEO campaigns.

Nexvato handles content creation, geo-targeted landing pages, backlink campaigns, and ongoing optimization managed by SEO professionals. You focus on running your dispensary. They focus on getting you found.

FAQ

SEO Optimization Questions

Common questions about the SEO features built into the WebJoint ecommerce platform, product page optimization, meta data controls, and full-service SEO campaigns.

Build on an SEO-Ready Ecommerce Foundation

See how WebJoint gives your dispensary the SEO foundation to get found by more customers, with the option to scale through full-service campaigns.