4 Quick Tips for Sourcing Products for Your Cannabis Delivery

Choose wisely…the success of your cannabis business depends on it!

Let’s be honest here: picking products for your delivery service isn’t an easy task. Your cannabis delivery products can make or break your business. It goes beyond the monetary value that items can bring to your location and right into the ethos that your location represents.

Walking into a dispensary can be a daunting task for customers. The immense variety of products that are available for purchase can be overwhelming.  With new brands and products coming out every day, it Is important, now more than ever that the products you carry and where you source them fit your cannabis retail brand.

Source your products by using these steps!

1. Check the test results for your cannabis delivery products.

cannasafe coa

Example of CannaSafe’s Certificate of Analysis (COA). CannaSafe Analytics leads the industry’s laboratories with ISO accreditation.

Starting January 1, 2018 testing became mandatory for all cannabis products that are commercially sold. Using three phases to roll out new regulations, the BCC has given a solid chunk of time to brands for adjusting to the policies put in place and are looking to compete for marketshare. This means that there is no excuse for the lack of testing on any product that you’re looking to stock.

Cannabis testing provides the necessary information on present cannabinoid content, pesticides, heavy metals, and solvents.

As the government holds companies responsible for making sure their products are safe for customers, you should too! Running the risk of offering unsafe products on your shelves for the sole purpose of raising revenue is not worth the punishment.

Certificates of Analysis (COA) are another necessary piece of the puzzle. Double checking the way that a brand stores its COAs might be an indicative precursor to the type of relationship you will be able to maintain. Meaning that brands who fail to consistently provide these COAs shouldn’t be an option—no matter what their product is. Reputable sources of products should be at the top of your list as you flesh out your inventory.

Ask these questions about the test results for brands:

– Where was each product tested?

– Do you have the necessary COAs for each product?

– What was the date of the testing?

– Was remediation part of the manufacturing process?

Related: 4 Regulation Changes for Dispensaries in California

2. Get to know the story behind your cannabis delivery products.

lowell farms cannabis

Source: Lowell Herb Co. 

Companies want you to feel something and there’s no better way to do so than to have a backstory that encapsulates the driving force of brands.

Customers buy brands, not products. Few things make this more apparent than the recent shift in consumer attitudes towards cannabis. The days of giving credit to a dispensary for having the best flower, instead of the cultivator, are gone. The same can be said for just about any other category of product that can be found on your shelves.

Furthermore, the core values of a company can inspire individuals to feel empowered. A story drives the purpose for all decisions being made including the driving force for the inspiration behind getting into the industry to begin with! Getting an understanding of the core philosophical beliefs of a company gives you a competitive advantage in marketing the product to your customers. After all, our society pays attention to companies that practice good ethical standards.

Authentic stories create brand loyalty and brand loyalty creates revenue. They create an emotional response, connect to the customer, and force consumers to engage with values that a company holds. Laughs, smiles, and intrigued reactions retain customers—pay attention to the brands that do this with successful repetition.

Inquiry into the philosophy of a company puts your staff one step ahead of the consumer that asks questions such as where the product is grown, what the brand stands for, and the influential factor behind the packaging.

Check out these three questions to ask about a brand’s backstory:

– What are the company’s core values?

– What is the main target audience?

– Is there a fun fact that each customer should know about your product?

3. Compliant packaging matters.

atlas edibles

Atlas Edibles gives consumers insight on their website about the artists that design product packaging.

Ultimately, it doesn’t matter how much money you are making if the state comes into your location and realizes that you aren’t practicing a culture of compliance. Staying compliant with packaging is definitely a way to maintain your good standing with the BCC.

Here are some important questions to ask about the brand’s packaging:

– Is the product child-resistant?

– Is packing tamper-evident?

– Do the illustrations fall under compliant requirements?

– What’s the brand’s policy on sustainability?

– Is the Universal Cannabis Symbol for CA on each product?

– Where’s the general surgeon’s warning?

– Are the test results clearly marked?

Related: A Definitive Guide to Compliance – California Dispensaries

4. Ask for sales data & purchasing trends.

WebJoint’s first-to-market Brand Platform gives live analytics on sales made by retailer and product type.

You wouldn’t make an investment without knowing the ins and outs of what your future ROI might look like, would you? Didn’t think so! The world of cannabis is no different.

The numbers don’t lie. Brands that move a lot of product are a perfect target for a steady stream of income. Bringing in new products should be done with the intent of adding value to your business and a foolproof way of getting the “dirt” on brands is to ask for the hard numbers.

Reading sales reports before sourcing product can act as a way of providing insurance for your investment and give you an idea of how valuable a brand’s product could be to your businesses.

Analytics provide you with a sneak peek of what to expect in terms of profit and expected sales, meaning that you can focus your attention on stocking cannabis delivery products that are going to make you money!

Check out these questions to ask about sales data:

– What’s the average number of sales per product in 5 locations?

– What’s the top-selling product in your brand lineup?

– How frequently are locations placing additional orders?

– What’s the general availability of each product and how fast can we receive an order?

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The WebJoint Checklist for Newly Licensed Delivery Services

Get informed on CURRENT regulations.

The legal cannabis industry is no place for the faint of heart. California’s process for obtaining a license has proven to not only be difficult, but nearly impossible for entrepreneurs that have a lack of capital. This, along with many other factors has been a primary topic of conversation over the inaugural year of recreational cannabis sales. The other consistent topic of conversation relates to cannabis delivery service regulations. With public opinion playing a largely influential part in the revision of cannabis regulations, cannabis delivery services have an opportunity to capitalize on a massive opportunity. The BCC final regulations have been published, leaving no excuse for non-compliant behavior.

If you’re one of the lucky individuals who have the privilege of operating one of these businesses, you’ll want to make sure that you do the following in order to stay compliant and run a successful California cannabis delivery service.

Related: 7 Questions to Ask When Purchasing Software for Your Cannabis Delivery Service

Secure enterprise-level network capabilities.

Establishing an enterprise-level network is needed to effectively run a compliant cannabis delivery service. Via: Yegor Meteor, Dribbble.

Building out your wireless network infrastructure is a big part of establishing fluid day-to-day operations. Network bandwidth for wifi options should exceed minimum requirements to ensure that sales can be consistently handled. Residential wifi should be given a second thought as delivery service point-of-sale systems need to have a strong and established connection. This works twofold: a) cannabis software is oftentimes cloud-based, making it possible for sales to be made where there is internet and b) cannabis sales need to be reported to METRC as they happen.

To reduce the possibilities of there being costly errors in operations, enterprise-level bandwidth and wifi connectivity is a must-have. When considering the number of wireless items such as printers, computers, tablets, and cell phones that all connect to wifi and are used to keep important compliance documents, it is clear that this is a vital part of day-to-day operations. Slow internet could be the difference between satisfactory customer service which leads to consumer loyalty and disappointing hickups in operations.

Ask these questions when building out your wireless infrastructure:

– How many devices can connect to the wireless internet 

-What is the minimum bandwidth that is needed to run an operation successfully?

– Is there a possibility for scaling? If so, what internet will be needed at that point?

– When are sales going to be processed, how many, and how are these going to be reported to METRC?

Establish eCommerce & protect your business data.

Each WebJoint client receives an eCommerce website no matter the subscription that is chosen.

The advantages of having an eCommerce website far outweigh any costs that are associated with the development of a fully customized website. Today, eCommerce accounts for a large portion of sales that are made in almost all established industries. Having a website allows for online orders to be placed in an efficient manner while organizing your patient data in a singular database.

Patient data is an accumulation of years’ hard work and dedication to a craft of transparent business operations. Protecting this data is critical and should be at the forefront of nearly all conversations that pertain to eCommerce and business operations. Consider the options that are available to protect the data that you collect. WebJoint uses Amazon Web Services (AWS) as host servers with 256-bit encryption to provide optimal data safety.

Consider these questions to ask about eCommerce:

– Do I own my data?

– How is my business data protected?

– What is the guaranteed uptime of the servers my business infrastructure is on?

– Is my data used by a third-party to re-market to consumers?

Related: 6 Ways a Website Can Increase Sales for Your Cannabis Delivery Service

 

Automate delivery management.

Automatic delivery management for your cannabis delivery service can make a world of difference in the way that you process orders. Automatic dispatching cannabis software like WebJoint, gives you the ability to turn your delivery service into an uber-style business model. With features such as two-way communication between consumer and driver and live GPS tracking available on any wireless device, we effectively establish a new-standard level of transparency with your customers and the Bureau of Cannabis Control.

Paired with the WebJoint Fleet App, drivers and dispatchers alike can rest easy knowing their operation is efficient and compliant.

The only all-in-one solution for cannabis delivery services

WebJoint’s Integrations with Weedmaps, Cova, and others provide a dynamic cannabis software combination.

Proper establishment of your business infrastructure includes choosing a point-of-sale to process orders as they come in. Point-of-sale systems should be able to do more than just that and go right into managing inventory, processing payments, providing live METRC reporting, and automating delivery dispatch. WebJoint is the only point-of-sale for cannabis delivery services that offers an all-in-one suite and can send delivery service clients sales.

Hire an in-house compliance officer.

There’s no question that hiring an in-house compliance officer is a new standard for cannabis operators that look forward to long-term success. Compliance violations can total to immense amounts of losses and damage the ability to service delivery service clients. Violations come in a multiplicity of different shapes and levels of seriousness so establishing a solid foundation of compliance from the get-go is mandatory.

Compliance officers should be capable of adjusting day-to-day operations to fit the mold of requirements set forth in the BCC’s final regulations. This includes but is not limited to regulations regarding METRC reporting, inventory reconciliation, record retention, and delivery driver tracking.

Related: 5 Simple Compliance Violations Dispensaries Don’t Really Think About

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The Ins and Outs of METRC in California

What is METRC?

METRC is the reporting regulation system for California Cannabis Track-and-Trace (CCTT). Tracking products from seed-to-sale creates a lineage, or footprint, for each cannabis activity that a cannabis product experiences. What this means is that each plant is required to have its own unique identifier -or- barcode. It also means that products are able to be tracked from one end of the supply chain to the other (seed-to-sale). METRC is currently used in 11 states including the hemp farming that takes place in Colorado.

As a business owner in the state of California, you’ve recently undergone a significant amount of change. Let’s be honest here: adapting to change is not only difficult, but increases your overall operating costs.

This may seem like another roadblock that gets in the way of traditionally running an operation and conducting business like you “used to,” but there are lots of positives to the state-mandated use of METRC that will be seen as adjustments are made.

In an industry that has kept to the shadows for generations and is now reaching the mainstream media, a standardization process allows for legal licensees to separate themselves from an illicit and potentially dangerous underground market. The result is the elimination of the negative stigma that cannabis carries with it.

Related: A Definitive Guide to Compliance — California Cannabis Dispensaries

METRC as a Filing Cabinet

Think of METRC as the filing cabinet for cannabis products that you’ve never had. The products themselves are the actual files which need to be kept in order. This gives businesses statistics in real-time that can actually influence your financial projections and aid in the way in which you organize your business activities.

Traditionally, filing cabinets are used to organize your most important documents with the intention of being able to access data for the respective subject.

Each file needs a way of being organized so as to easily correlate with records and in-turn create a list of matching serial numbers for products.

This concept is carried over to the cannabis industry and provides a critically important way of legitimizing the industry’s inventory overall. More importantly, METRC can help you, as as business owner, stay compliant and increase organization which in-turn results in the ability to process more orders and avoid fines.

Seeds, clones, and flowering plants are tagged at the beginning of their life cycle. At the time of harvest, all waste and changes that the plants undergo is recorded. As plant material is then sent to manufacturers, each is scanned again to give real-time data on their current and previous locations. From manufacturers to distributors, cannabis goods are scanned and then again from distributors to the testing facilities before being returned for distribution to retail locations.

All testing results are uploaded to METRC, which then allows for the entire lifespan of the product to be traced as it is moved to or sold from a retail location to the end consumer.

Not only does METRC help in keeping licensed businesses honest, but it actively promotes the integrity of the industry as a whole by allowing employees access to any and all information on products you carry. This legitimizes the industry while taking into account the safety of consumers.

What tags are used with METRC?

You might be thinking about the way that METRC keeps track of each product in order to keep an accurate ledger across the state so let’s take a little bit of time to explain the way that this system keeps records:

Radio Frequency Identification (RFID): A barcode that holds numerical value and stores data for individual or batches of plants. Think of this as any barcode that you’ve seen on common items. This maintains the integrity of cultivation operations by keeping data that is immediately accessible on immature cannabis plants, teens, and mature plants that are flowering prior to harvest.

Unique Identifier (UID/UDID): This tag is put onto plants which are then organized by lots of up to 100 plants per lot. If there is a combination of cannabis goods, they each get combined and put into the same package which can then be traced throughout the entirety of the lifespan of that product.

Package Tag: Intended to be placed on each package that is carried en-route to and from locations. Examples of this might be batches of flower sent to a retailer to be sold or edibles which have been manufactured and are ready for testing, prior to distribution. The tags to be used when transporting plants or cannabis goods. This tag can be placed on containers for retail locations which are scanned at the time of sale, aiding in proper METRC technique.

METRC’s RFID Package Tag
Source: METRC

Plant Identification Numbers: Serial numbers used to keep a linear record of products. Having a serial number on each product allows for an accurate numerical record to be kept. This enables the track record of a product to be kept from start to finish. Guessing inventory quantity or using square footage to estimate the amount of canopy space is eliminated with a sequential manner of keeping records. All cannabis products fall under this linear organization. Lot tags state the facility name at the top with a license number directly beneath it. On the side of the tag is a categorization of either Adult-Use or Medical as well as the date that the tag was created. At the bottom, is a Plant ID number, or, serial number.

METRC’s Plant Tag
Source: METRC

METRC for Cultivators

Source: GCN

As a cultivator, the task of METRC-integration may seem extremely tedious, especially when considering the size that a canopy has the potential of growing to. Your concerns may be eased when being told that RFID scanning won’t disturb plants as they grow and can be scanned form upwards of 15 feet away. This means that in theory—seeds, clones, and mature plants won’t need to be disturbed for the sole reason of reporting to METRC.

From seed to clone & harvest to trimming, all information is now going to be kept. Inclusive of this is the transfer of plants from one location to the other, the amount of waste that a cultivator produces, the destruction of plants due to various reasons, and finally, testing results when the plant material is manufactured. Accountability is central with METRC and nothing illustrates this more than the ability to trace products all along the supply chain, back to the origin.

METRC for Retailers

As it stands, METRC integration is a looming part of this industry that truly requires a lot of attention for retail and delivery service owners. Temporary licensees do not need to integrate with METRC and instead, will wait until they receive a permanent license.

True integration begins when a permanent license is granted to any given dispensary or delivery service. From the time that you receive a permanent license, METRC training begins—and it’s no easy task.

METRC requires that all sales be reported at the end fo each day with an inventory reconciliation taking place once every 30 days. As previously explained, METRC tracks each and every product along the entirety of it’s lifespan in the supply chain. Retailers that fail to report to METRC are simply operating in a non-compliant manner.

It’s a race against the clock!

Requiring that METRC training is completed within 5 days of the issuance of a permanent license means that managerial staff and/or owners must complete the entirety of training sessions provided to them by the state.

5 days for completing the METRC certification may not seem like a lot of time to absorb information that is at the core of avoiding fines and keeping your license in good standing by being compliant; and it isn’t.

Considering that a 30-day window for full METRC integration of current inventory starts at the same time as the certifications for staff members, the race against the clock is on!

The 30-day framework mandates that all inventory be uploaded to METRC using the above UID numbers. More specifically, current inventory that is in progress of being uploaded to the database is accepted and anything outside of this, must have trace information from the time that it is a seed.

In short, you have 5 days to complete METRC certification and 30 days to upload all information of current inventory once you receive a permanent license. After those 30 days, all METRC-required information must start at the seed or clone stage of CCTT—meaning that your physical, POS, and CCTT information must match.

Each and every sale that is made is technically called a “change of custody,” requiring that a new report to the state’s system must be made. This includes purchases from distributors, records for certificates of analysis (COA), distributor license numbers, shipping manifests, and request receipts.

Hiring a compliance officer is the new standard.

Hiring an employee that solely focuses on METRC reporting and integration is an excellent way of being sure that you maintain a culture of compliance. This new door will not only allow individuals to enter the industry, but aid in maintaining the integrity of your business.

Uploading CSV files or manually importing data at the end of every day is not only time consuming, but provides a large margin for error.

Having an in-house compliance expert ensures that fines are avoided and that audits are maintained on a regular basis. The new standard of hiring a compliance expert goes deeper than that—it means that the entirety of your staff ought to be trained and understand the proper standard operating procedures (SOP) of your business. After all, you’re responsible for explaining mistakes made to the state should there be any discrepancy.

Related: Looking at Cannabis Compliance with Jordan Wellington from Simplifya

How does this benefit consumers?

Mindfulness of the available products is one aspect of METRC-integration that shines in a positive way. The ability to track the origins of plants and products overall helps legitimize the industry. The creation of a standard for the industry as a whole is vital to breaking barriers and giving individuals access to a substance that has tremendous benefits.

This standard also paves the way for ensuring that cannabis goods are safe to consume—something that we ought to take into consideration for all customers—new & experienced.

METRC is an adjustment for everyone in the California marketplace right now. Guessing the number of plants that you have as a cultivator is no longer acceptable and for retail owners, simply keeping a paper ledger for your business is outdated.

And although METRC integration may feel like an unnecessary way of keeping track of products, the positives far outweigh the negatives. Some of the positives include, but are not limited to: increased reliability and safety for consumers as the result of tracing products from seed-to-sale, the organization of sale ledgers as the result of an electronic database, and on-the-spot projections for products you sell to consumers. The latter allows for you to maximize profitability by offering what is in demand.

METRC changes the legitimacy of cannabis operations

Finally, for the first time in California’s history, cannabis has the ability to take the stage, front-and-center. With this in mind, lifestyle brands are emerging, education about the industry is booming, and the interest of first-time consumers is being attracted.

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