SōKO mends the gap between fashion, luxury, and mindful healing.
All of the above and then some. Social media is incredibly important! Our branding is superior to most, if not all other brands out there so reinforcing visual imagery, throwing events, and giving consumers hands-on and tangible experiences are the best ways for us to market. When you produce a great product, word-of-mouth comes hand-in-hand and then becomes influential marketing. People will actually sell the product for us by telling everyone they know how well SōKO works, tastes and feels! Having relationships with respected companies like WebJoint also helps elevate the brand and reinforces consumer confidence. We were nominated for Brand of the Year
in at the 2018 California Cannabis Awards
but didn’t win due to lack of funding to support popular voting. We hope that this year we get another shot at an opportunity for Brand of the Year at the 2019 California Cannabis Awards
. SōKo is self-funded so we are going against big brands but hope to have a Cinderella-story ending.