WebJoint’s resource guides keep everyone from operators to consumers up-to-date on regulation changes.
When customers come into your retail location, your staff better be able to answer the questions that they have. Questions might range from a general cannabis topic about the state of the industry to particular regulations and even stretch to the source of origin for the cannabis product that they are purchasing.
Moreover, it’s critically important to be able to give customers resources to use in order to do additional research on cannabis, the available delivery methods, and brands that promote various practices to ensure a quality product.
As the industry is still fairly new to the recreational market, it’s important to remember that not all users have an incredible amount of experience. By being able to explain the role that THC, CBD, and terpenes play in cannabis products, your staff helps alleviate some of the overwhelming feelings that a first-time consumer may experience. Moreover, touching upon sublinguals, topicals, and the appropriate dosing for an enjoyable experience helps illustrate your concern for a customer’s well-being. And guess what—customers pay attention to this!
Consumers buy into what you represent as much as they buy into the actual products on your shelves. With this being said, it’s pertinent to the success of your dispensary to ben able to answer any and all questions on a level that satisfies your customer and leaves them wanting to return for more information.
The cannabis industry is on the ground floor and as an operator, you have a responsibility to your consumer to engage, educate, and empower individuals day-in and day-out.
Related: A Definitive Guide to Compliance — California Cannabis Dispensaries